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World War turned out to provide a legacy of its own in the world of fashion, especially denim jeans. When the World War 2 occurred in 1944, the US government made a rule that all clothing company should reduce the use of metals, materials, and thread in their garment for the sake of the war effort in the future.
Because the regulations set forth below, one of the most influential brand in the world Levi Strauss and Co. transform and simplify the details of their pants like changing raw material of rivets that were previously made of metal into a cooper, replaced the Levi’s emblem in the back pocket that had been made of stitching into painted arc, and more.
Then comes the new Levi’s jeans in 1944 as the result of the simplification that has been mentioned. These pants provide valuable value as well as some exciting new details for the public and its community. Those 1944 jeans also leave a great impact and strong history in the world of denim and definitely become a “legacy” that is valuable from the World War 2.
The above paragraph is quite a picture of a scenic background theme for the upcoming Wall of Fades 2014 which will be held in Kuningan City, Jakarta on December 5th, 6th and 7th 2014. This year alone, the committee decided to used the headline “The Blue Legacy”. As in previous years, the main purpose of holding this event is to educate and create an exhibition which you can learn the values in a pair of jeans or denim, which is for them is more than just fashion and function. A pair of jeans has an interesting history values and sentimental unique value. In addition to those, they will hold a session of the entertainment in the form of musical events.
Besides those entertainment, the novelty of Wall of Fades this year could be the the existence of their friends from the food and beverages industry, such as Tanamera Coffee, D.O.G, Menteng Vapor, to Stockroom Dishes from Kemang, South Jakarta. While for the fashion and lifestyle market segment, this time the committee decided to re-strengthen its identity as an event that is always filled by various local independent brands, especially menswear labels that have unique character like Westward Works®, Oldblueco, VOYEJ, Bluesville, Elhaus, and many more